Service Design should start from the outside-in perceptive but a change of heart from within the business itself from EX to CX, so that we can create both visible and invisible yet memorable experience for our customers. 

Imagine two companies that are selling the same product or service to the customer, service design would help the customer to pick one over the other instinctively.

Free free to create a room under the “Service Design” club as a club member so that you can connect with over 200+ members and almost 520 followers in this club instantly. 

Feel free to DM me any topic that you would want to discuss on Clubhouse and I could organise an event for you.