Behavioural economics studies the effects of psychological, cognitive, emotional, cultural and social factors on the decisions of individuals and institutions and how those decisions vary from those implied by classical economic theory

Thinking, Fast and Slow by Daniel Kahneman

Misbehaving: The Making of Behavioural Economics by Richard Thaler

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Influence: The Psychology of Persuasion by Robert Cialdini PhD

Nudge: Improving Decisions about Health, Wealth and Happiness by Richard Thaler and‎ Cass Sunstein

Inside the Nudge Unit: How Small Changes Can Make a Big Difference by David Halpern

The Last Mile: Creating Social and Economic Value from Behavioral Insights by Dilip Soman

The Last Mile: Creating Social and Economic Value from Behavioral Insights by Dilip Soman

Think Small: The Surprisingly Simple Ways to Reach Big Goals Hardcover by Owain Service and‎ Dr Rory Gallagher

Behavioral Game Theory: Experiments in Strategic Interaction

Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing
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