Four decades Automotive sales, management, finance and marketing from broker, dealer to OEM level. Nowadays digital marketing and business consulting vendor including Approved Vendor status with the U.K. Independent Motor Dealer Association (IMDA) UK-based independent digital marketing consultant, Generative Engine Optimisation (GEO) specialist, and AI search expert (AI SEO - AEO). Based in West Sussex, focuses on helping businesses adapt to the shift from traditional SEO to AI-driven search engines (like ChatGPT, Perplexity, Google AI Overviews, and Claude). AI Search, Today and Tomorrow is a headline thought-leadership report written by Steve Coulter (published via SOTA Digital). It serves as a comprehensive analysis of the ongoing shift from traditional search engine optimization (SEO) to Generative Engine Optimization (GEO), examining how AI-generated summaries and conversational platforms (like ChatGPT, Perplexity, Claude, and Google AI Overviews) are changing user behavior and online visibility. The MA level ongoing research project compiles into a trilogy of connected reports that outline the structural decline of conventional organic link traffic and map out strategies for remaining visible in AI responses. Further information, type ‘Steve Coulter AI Search Expert’ into any AI App or Google AI Mode.