UX & CRO Strategist @ thegood.com ⁣ - E commerce & Lead Gen⁣ 🌲 Portland, OR ⁣ My background is in applied psychological research with an emphasis on quantitative methodology. I’ve a knack for interpreting web analytical data in order to identify behavioral patterns and pain points within the user experience. Qualitative methodology such as heatmaps, session recordings and user testing come in handy too. Together the combined data helps me create data backed designs to address those pain points in the user experience and they are validated through A/B testing. My favorite audience and expertise is in paid search. Have questions about how you can optimize your website? Find me here. 💯