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Joe Foster

@reebokfounder

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Along with my late brother Jeff, I founded Reebok back in 1958. Jeff & I grew the company together till he passed away when I carried on growing the business with a determination to conquer the American market. This we did and when I retired in 1989 Reebok was a $4 billion company and the number 1 sports company in the world. I recently published my story, Shoemaker, available at your favourite outlet and in all formats. Happy Reading! Www.jwfosterheritage.com