I’m a London-based writer. Specifically, I've been a news reporter, a magazine editor, a copywriter, a trend forecaster and a brand strategist. Interested in anything that tells a story of how humans will be thinking and living in the future. That is: politics, diplomacy, innovation, entrepreneurship, technology, design, architecture, culture, retail, hospitality, health, transport, infrastructure. ++++ Find me here: https://www.linkedin.com/in/peter-firth-5b4b9942/ Or here: [email protected]