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Laura Loo Hand

@lauraloo

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Helping brands craft delightful customer journeys by providing fractional Marketing & CMO services. I’m also working with: - Cannabis Travel Association International, Marketing Chair - The Artsy Leaf, Advisor - Enviro Goods - St. Louis Cannabis Club www.CustomerDelightProcess.com Linkedin.com/in/LHand πŸ€“ My Expertise: - Customer journey mapping - Website UX & eCommerce strategy - Personal brand & thought leadership - Tech whisperer - Creating membership engagement models - Data insights & storytelling - Experiential brand activations - Brand & business development - Marketing to patients & caregivers What I’m proud of: ✈️ - Marketing Chair for the Cannabis Travel Association International πŸ€“- Leading and inspiring a digital advertising agency of 55+ creatives - Woman in tech πŸ’ˆ- Judge & national committee member for the American Advertising Awards // American Advertising Federation (AAF) πŸ‘©πŸ»β€πŸ’Ό- Being the marketing executive for one of the largest healthcare provider membership organizations. Serving over 17k customers in a highly regulated market by building engaged communities with content, thought leadership and personal connection. πŸ†- Recipient of 12 American Advertising Awards for creative client work πŸ†- 20 Under 40 recipient πŸ†- Iowa Women of Innovation & Leadership finalist What’s shaped me: πŸ’”- Losing my brother to opioid abuse & my dad (my hero) to brain cancer. This lead me to directing all my energy and expertise to the cannabis industry to help others have a better outcome. πŸ’ͺ- Taking the leap from being a marketing executive at a large & thriving corporation to take a year off to un become. To reset and β€œbe” versus β€œdo” πŸƒ- Falling in love with cannabis as a healing plant and starting my own business to help those in the cannabis industry to delight their customers through brand experience. C21H30O2 πŸ“Iowa based Let’s figure out how to collaborate - https://calendly.com/lauraloohand/30min