Human behaviour x brand strategy. I help brands grow with insight, empathy and evidence. 💡 Consumer and shopper research ♟ Brand strategy 🚀 Value proposition and key message development 🧬 Brand DNA: benefits, reasons to believe, purpose, values, personality 🍪 Product range and NPD ideation and testing 🛒 Category strategy and white space identification 🛍. Selling stories Do you know what makes your brand unique - and remarkable? I help you get clear on your brand’s secret sauce. We dig deep inside your consumers’ lives and hearts to find where your brand can make the biggest impact - and map your competitors and category to identify the white space for growth... So you can nail your value proposition, brand strategy, marketing plan, key messages, brand identity and innovation pipeline... Moderator on ✳️ Breakfast with Brand, Marketing and Comms Specialists (8am GMT weekdays) ✳️ Founders in Food (1pm Tuesdays) Previously a senior brand marketer for some of the UK’s favourite brands, and Head of Category and Consumer Insight for a major snacking business. Delivered winning strategies, consumer insights, innovation, product / campaign launches on Cadbury Fingers, Cow & Gate, Jammie Dodgers, Wagon Wheels, Aptamil, Maryland, Capsicana, Divine Chocolate, and some exciting startup brands 🚀 (coming 2021) Member of the Market Research Society, the AQR and MarketingKind.