Mitchel is a serial Entrepreneur, who have founded several businesses in Nigeria and also co-founded some successful startups in Africa and still anticipating for more. He is an Agronomist who hold a Bachelors degree in Agriculture from the University of Uyo, Akwa-Ibom state, Nigeria. Holds a mini MBA from the Lagos business school and also a successful business development coach for startups in Nigeria. Award winning Entrepreneur in Nigeria - Nigerian Canada investment summit 2019 -Development Bank of Nigeria Entrepreneurs program 2019. - Nourishing Africa Grantee 2021. THE STORY OF FRUITZY. In 2018 January precisely after the new year break, I went with my mother to a popular market in Lagos, Iyanaiba market to buy some fruits, and I observed that the quantity of fruits that were wasted was too much, to the extent I started asking some of the vendors questions on why the fruit waste was too much. FRUITZY  Which then brings me to this, in Nigeria today 30% to 40% of some of the fruits and vegetables we produce is wasted as a result of poor infrastructure and handling. In 2016 Nigeria’s, food waste had hit $750 billion yearly, and according to Zitouni, the country waste 80% of the food it produces. Agromall's subsidiary, Fruitzy started 3 years ago and makes fresh juices using local fruits. The mission of this project is to help reduce post-harvest losses/intake of soft drinks by Nigerians, in order to improve the health of its citizens. Our drinks have no preservatives and are organic. The final extract of these fruits and vegetables is bottled and put in the freezer to freeze so as to retain its quality, nutrients, and freshness, and a bottle of the product goes for N300. Our target customers are young and established professionals with disposable income, who are looking for convenient ways to remain healthy ranging from 20-60 in age. Currently, we have 9 full-time staff, 2 in production, 4 sales agents that sell on commission, and 3 sales staff at our pick-up spots in town placed on salary. In terms of revenue, we have been able to accumulate N17,341,170 in 3 years of operations. In 2018 April we started with 30 bottles a week, but currently, in 2021 we produce and supply 400-500 bottles weekly. Social media handle are IG: Fruitzy_ng FB: Fruitzy TW: Agromall_ng Made in Nigeria 🇳🇬 Website: www.fruitzyng.com It will be our pleasure bringing you into the house of Fruitzy.