🌱Freelance journalist + expert with a focus on plant-based and vegan food, brands and lifestyle. *I help keep your veg-friendly life informed and inspired* Founder of the blog + social channel, Life’s Alternate Route (www.lifesalternateroute.com) and @lifesalternateroute on Instagram (linked below) *Freelance journalist + West Coast Correspondent for The Beet (www.TheBeet.com) *Bylines in Business Insider and more. *Latest free guide of best vegan products: https://www.lifesalternateroute.com/veganproductguide *Coined the term VegTech™️ and author of “The VegTech sector is making animal-based meat and dairy obsolete” via the Vegconomist. *Certified in plant-based nutrition. *Comms / media expert Interests: 🌱 plant-based food and vegan business, beauty, travel, dining and lifestyle. ♻️eco-friendly living / conscious consumerism / sustainability 🧫Cellular agriculture / clean meat / food tech / VegTech 🪙crypto 🔒blockchain 👽Tesla 💻tech 👏DIY things 🐕Dogs 💊CBD 🥃Hard Kombucha / 🍷 clean wine 🏡 Santa Barbara / Los Angeles